Lessons in Branding and Excellence From Punk Musician

🎸 Back in my punk band days, the world seemed smaller, our domain confined to local streets where we reigned supreme. Comfortably nestled in our neighbourhood, we rocked out with raw passion and energy, the undisputed kings and queens of our little domain. 🤘

But a transition to playing pop music shook my world. No longer was I just competing with the band down the block. Suddenly, I found myself pitted against chart-topping radio hits. This wasn't just a shift in genre; it was a reality check of epic proportions! 🌟

This experience taught me invaluable lessons about quality, perception, story, and brand equity. In the pop universe, there's no room for excuses. You can't hide behind constrained resources. The audience isn't sympathetic to your budget constraints; they crave the awe and enjoyment that they get from the big names, like Beyonce. It's about playing big, thinking bigger, and delivering an experience that matches those at the top. 💡

This principle, I realised, holds immense relevance in branding and business. It's easy to ignore branding, positioning, or marketing, and yes, you might carve out a decent business. But aspiring to world-class status, to be recognised as the best, demands action. 🚀

You need to amplify your thinking, output, and focus on quality. Crafting compelling stories and building a brand that resonates with your audience is crucial. Operating at this new level means every decision, strategy, and message is tailored for global impact. 🌍

So, I pose this question: Are you content being the punk band of your industry, or are you aiming for the pop charts?

The choice is yours. Greatness is more than talent; it requires strategy, effort, and an unwavering commitment to excellence. 🎤

This blog started as a LinkedIn post