Crusty Demons

As Creative Director for Complete Events Group, I had the opportunity to revitalise the Crusty Demons brand and bring it back to life after being dormant for over a decade. I was able to develop a strategic vision for the live music and action sports event and it’s brand and handled everything from ideation and visual design to user research and brand creation.

My responsibilities included project management, stakeholder engagement, and ensuring that each event and touchpoint met the needs of our customers. Thanks to our efforts, we were able to achieve impressive results, including selling $1.1M in tickets, gaining over 1.2M social media followers, and selling 30,000+ apparel products.

Through my expertise in creative direction, brand management, and customer experience, the Crusty Demons rebrand was a success.

Although the event faced challenges and ultimately came to an end, I gained valuable experience in creative direction, brand management, and customer experience. It was a challenging but rewarding opportunity, and I'm proud of the skills and expertise I developed during my time with Complete Events Group.