Branding
As a branding specialist, I have had the opportunity to work on a wide range of branding projects for a variety of clients across different industries. Whether it's creating a new brand from scratch or rebranding an existing company, I bring a unique perspective and creative approach to every project.
Through my skills in research, strategy, design, and execution, I help my clients establish and communicate their brand identity in a way that resonates with their target audience and sets them apart from the competition.
Below are a few examples of my branding work.
Branding with lasting impact.
Branding is so much more than just a logo. It's the emotional and psychological connection a business makes with its audience.
Pyrmont Studio
For the Pyrmont Studio branding project, I had the opportunity to work with a soundproof cyclorama studio space previously home to Fox Sports TV that was being given new life for a new audience. The challenge was to rebrand the studio in a way that modernized it for a contemporary audience, while also preserving its rich history and unique character.
Crusty Demons
I worked with the Crusty Demons to bring their brand back to life after over a decade of dormancy. I created a complete rebrand that captured the thrill and excitement of their live events, and designed marketing and live event collateral that showed off their unique personality and spirit to action sports fans. The resulting materials played a key role in rejuvenating the Crusty Demons brand and driving ticket sales for their events.
Road to Mandalay
I created a brand identity that captured the charity's mission of providing education to the poorest children in Mandalay, Myanmar. The focus was on creating a sense of hope and a brighter future for these children through the use of symbolic imagery. The resulting logo and branding materials effectively conveyed the values and goals of the Road to Mandalay Education Foundation to the target audience of well-educated, altruistic individuals.
Revel Knitwear
I worked with Revel Knitwear, a brand focused on hand-knitted garments made locally in Australia and inspired by the traditional craft of hand-knitting passed down through the founder's family. We created a unique brand identity that resonated with the target audience and communicated the brand's commitment to sustainability and locally made, hand-crafted garments. We incorporated this focus on tradition into the logo design through the use of a stitch motif for the "v" in "Revel". The result was a logo that captured the brand's values and aesthetic.
