Sydney Bi+ Network
HIV Campaign
As part of the Sydney Bi+ Network (SBN) team, I had the opportunity to lead the development and execution of a powerful HIV education and awareness campaign for Bi+ Health Month in February 2021.
Our team was committed to inclusivity and consultation, which resulted in a scope that expanded from a week of content to nearly a month. I contributed to the creation of compelling communications messaging and played a key role in developing an unconventional and flexible creative brief for the campaign, which included a range of graphic design, motion design, and marketing collateral.
Working with the rest of the team, I helped to fine-tune the content rollout schedule to sustain audience attention and engagement over the entire month and to coincide with important community events and consultations.
The campaign was met with an overwhelmingly positive response from the community, and we were even sought out by other community organisations around Australia for advice on running advocacy-focused campaigns.
The campaign ultimately led to the development of a letter to the State Government, co-signed by SBN and our team, that made Bisexual people a priority group in the NSW LGBTIQ+ Health Strategy 2022-2027.
Powerful advocacy through creativity.
The HIV Campaign made a real difference in the lives of the Bi+ community through our skills and expertise, prioritising inclusivity and consultation. The campaign raised awareness and led to tangible policy changes that will have a lasting impact.
Skills
Team leadership and project management
Campaign planning and execution
Marketing and communications strategy
Creative direction and design
Graphic design
Marketing collateral development
Content creation and rollout strategy
Community engagement and consultation
Advocacy and policy development
