Crusty Demons
As Creative Director for Complete Events Group, I had the opportunity to revitalise the Crusty Demons brand and bring it back to life after being dormant for over a decade. I was able to develop a strategic vision for the live action sports tour “Rise of the Demons”, and handle everything from ideation and visual design to user research and brand creation.
My responsibilities included project management, stakeholder engagement, and ensuring that each event and touchpoint met the needs of our customers. Thanks to our efforts, we were able to achieve impressive results, including selling $1.1M in tickets, gaining over 1.2M social media followers, and selling 30,000+ apparel products.
Through my expertise in creative direction, brand management, and customer experience, the Crusty Demons rebrand was a success.
Although the event faced challenges and ultimately came to an end, I gained valuable experience in creative direction, brand management, and customer experience. It was a challenging but rewarding opportunity, and I'm proud of the skills and expertise I developed during my time with Complete Events Group
Breathing new life into a brand.
The Crusty Demons rebrand was a chance to prove that creativity and strategy can come together to create something truly special.
Skills
Creative direction and brand management
Project management and stakeholder engagement
Marketing and sales campaign planning and execution
Social media advertising and community management
Merchandise sales and e-commerce operations
Customer segmentation and user personas
Graphic design and print design
Outdoor advertising (OOH)
Web design
Video production and editing
